First Base appoints The Wired Agency to digital account

The Wired Agency has won the digital account for activewear brand First Base.

The announcement:

Ethically produced activewear range, First Base has appointed The Wired Agency [Wired] as its exclusive digital partner following a market review.

Homegrown in Sydney’s Bondi Beach, the active lifestyle brand has established itself as a socially conscious women’s activewear and swimwear label and will use Wired’s services to further drive its burgeoning ecommerce business.

Wired’s initial scope will include search advertising and social media marketing, with the view to build on their support as the brand continues to grow.

Founder of First Base, Alison Cotton is excited about the new partnership and is looking forward to working with a savvy, boutique-sized agency.

“We were really impressed with the great work Wired has been doing in the fashion space and was inspired to find out more about them.

After we did our due diligence, we discovered they are a tight-knit and savvy team of hard working; no BS digital experts that are passionate about delivering for their clients. Their strong core values and can-do attitude deeply aligned with ours making this a really exciting partnership.” explained Alison.

Having their best year on record, Founder and Managing Director at The Wired Agency, Angela Hampton is excited about the new partnership.

“Being based on the northern beaches, we value our health and fitness so having First Base join our family is a perfect partnership. We have proven experience in the fashion industry, particularly around growth of ecomm businesses so can’t wait to show how effective our approach to digital advertising is,” explains Angela.

First Base joins an impressive line-up of clients at The Wired Agency which also includes Pizza Hut, TEDxSydney, Alessi, Viking Cruises, Assembly Label, Lake Wanaka, and Institute of Managers & Leaders.

The Wired Agency specialises in digital and social advertising, and search engine marketing. Beating the benchmarks, real commercial return and best in class specialist services is what they do best.


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