First Choice Liquor champions local staff in new campaign

July 24, 2023 9:56

First Choice Liquor Market has launched a new campaign after being crowned Canstar Blue’s top liquor retailer in 2023, via Bashful.

The new ‘That’s Why We’re Your First Choice’ campaign aims to showcase the store’s extensive range, great value and expert advice.

It was developed in collaboration with indie creative agency Bashful and is the biggest campaign ever launched for the retailer, since its inception in 2005.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.