First consolidated 7 day VOZ report gives Ash Barty’s Wimbledon win top score

The Australian television industry’s long-awaited VOZ reporting system is now live, with the first public reports dropping today on the official Virtual Oz website.

The first Total TV Top 20 Programs Consolidated 7 Audience report tracked television consumption across linear and BVOD (broadcast video on demand) for the first time.

Ash Barty’s Wimbledon 2021 win easily topped the first report, which covered 11 to 17 July. The match, broadcast on Nine and also on 9Now, brought in 2.245 million viewers nationally. Those figures included 104,000 national BVOD viewers.

The Wimbledon Women’s final brought in 1.393 million metro viewers in OzTam’s initial overnight reporting, with that metro linear audience number swelling to 1.546 million.

Of the first report’s top ten programs, Seven News took four places, including spots #2 to #4. Nine News landed two spots within the top ten.

Seven’s Farmer Wants A Wife launch episode brought in 1.516 million viewers nationally, second only to the Wimbledon final in entertainment programming.

Nine’s winner announcement for Australian Ninja Warrior was third in entertainment, with 1.497 million viewers.

Top 20 Consolidated 7 Audience: 11-17 July [click to enlarge]

Seven and Nine dominated the Total TV Top 20 Programs, taking out every spot bar one, with ABC News Sunday coming in at #19. Neither Ten nor SBS managed to crack the list.

The top-rating program on BVOD across the reporting period was ABC’s Bluey, which had 286,000 viewers nationally.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.