News First Doritos wildcard winners revealed June 28, 2010 3:56 by Tim Burrowes 5 The first semi finalists in Doritos’ challenge to the public to create an ad and win $50,000 have been revealed. Ben Crisp – The Big Dipper Nathan Smith – The Big Dipper Although user generated content contests are becoming increasingly common, Doritos is offering one of the biggest prizes for that kind of competition in Australia. The finalists process is relatively complicated. At the end of the competition, Doritos’ panel of judges will select nine finalists from all of the video entries. A tenth will be selected from all of the weekly “wildcard winners” based on the number of votes from the public on YouTube. This list will then be culled to three finalists and put to a public vote which concludes in September. The campaign, fronted by Nova presenter Merrick Watts, is being run by Clemenger BBDO Sydney. The two videos above are the first of the weekly wildcard winners. Tim Burrowes Tim Burrowes is the founder and content director of Mumbrella. He's written about media and marketing in Australia, the Middle East and the UK. topics ad, Advertising, Clemenger BBDO, Doritos, Merrick Watts Share Tweet Share Comments: 5 Add Comment Frank 28 Jun 10 Great ad! Reply Megan 28 Jun 10 Both are great ads! If I have to vote though, I’d chose the 2nd one. Looks more fun! Reply James 29 Jun 10 Christ these are horrible. Reply Paul 29 Jun 10 hmm I dont like either of them actually……personifying the product doesnt really do a lot for it……. Reply Mel 1 Jul 10 Is this year’s comp using “seeded” entries, making it a farce, like last year’s? Reply Have your say Name Email Address (optional) Website (optional) ADVERTISEMENT Most Discussed 62 Comments ADMA faces calls for boycott for Trump “support” 39 Comments Facebook streaming numbers plummet 94% after Nielsen recalibration 28 Comments Don Smallgoods wants to feature Aussie ‘Dons’ in latest campaign 25 Comments How Facebook and Twitter have turned the Australian public into pirates 23 Comments Remember the time McDonald’s created the #DownUnderBigMac hashtag and nobody used it?