First National Real Estate ad showcases the relationships its agents build with clients

First National Real Estate has launched a new campaign seeking to highlight the long-term relationships its agents make with their clients.

The TVC shows First National agents working with their clients at every stage of life, every time they re-enter the property market.

The campaign, created by The 8 Agency, aims to push First National’s value proposition “We put you first”.

Ed Atkinson, chief operating officer, First National Real Estate, said in a statement: “Our insights tell us that real estate decisions are influenced by life stage and lifestyle, and equity in homes plays a big part in driving selling and buying behaviours.”

Leanne Krstevski, CEO of The 8 Agency, said: “The message that we’ve developed is simple. First National Real Estate is here to help clients through every life stage. We wanted to highlight that the 300-national member base has a client-first approach whether it’s their first, second or 10th property.”

The campaign will run across radio on Southern Cross Austereo, and WIN and Seven on TV in different markets.


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