First National Real Estate appoints Whippet to lead national rebrand

Melbourne agency Whippet will deliver First National’s first major brand refresh in over a decade.

The announcement:

First National Real Estate has appointed Melbourne creative agency Whippet to lead its national rebrand.

The appointment marks a significant step in First National’s transformation, as the network of over 210 independent real estate offices undertakes its first comprehensive brand refresh in over a decade.

The rebrand will see Whippet work closely with First National’s leadership, members, and marketing teams to deliver a new brand strategy, refreshed visual identity, and a suite of digital and physical assets.

Mark Jansen, first national’s marketing & communications director, said Whippet’s strategic thinking and creative approach made them the clear choice.

“Whippet really understood the heart of our business, the balance of local expertise with national strength, and the need to modernise without losing the authenticity our members and customers value.”

Whippet founder Steve Stoner said his team was excited to bring the brand to life.

“First National has a proud history and a unique collaborative member-led model that puts people and communities at the centre. We see this rebrand as an opportunity to craft a brand that resonates with customers, energises members and makes First National the first choice for today’s discerning property buyers and sellers.”

Source: Whippet