First State of Origin clash sheds 360,000 viewers but still easily wins night

The TV audience for the first match of 2017’s State of Origin, which saw the NSW Blues smash the Queensland Maroons 28-4, was down on last year’s by 360,000 metro viewers.

Nine’s broadcast of the NRL clash captured 2.348m for the first match of the year, down from last year’s metro audience of 2.708m, according to OzTam’s preliminary overnight metro ratings.

In Sydney, 989,000 metro viewers tuned in, while Brisbane had 808,000 metro viewers.

It was the most-watched program across the key advertising demographics 16-39, 18-49 and 25-54.

Nationally, the State of Origin had 3.527m viewers – taking into account regional viewers and affiliate stations – however, the results may change when the time-adjusted results come through.

Nine’s pre-match and post-match offerings also dominated Wednesday night’s ratings, pulling 1.509m and 1.201m metro viewers respectively.

The NRL post match show did not air in Melbourne or Adelaide.

Seven’s House Rules, which aired in the same time slot, slipped to 585,000, but did not air in Sydney or Brisbane.

Ten’s Masterchef managed 704,000 metro viewers.

Nationally, House Rules captured 866,000 while Masterchef attracted 963,000 viewers.

Despite Nine’s success, Seven News managed to beat Nine, with 1.126m watching the 6pm program, and 1.038m metro viewers at 6:30pm.

Nine News had metro audiences of 1.009m and 1.003m respectively however, both programs did not run in Perth.

The most-watched program for the ABC was Anh’s Brush with Fame repeat, which pulled 462,000 metro viewers.

Nine had an easy win with an average audience shares of 38.3%, ahead of Seven’s 15.5% and Ten’s 11.0%

ABC’s share was 8.5% and SBS’ 3.3%.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.