Aldi releases new ad reminding Australians not to waste their life in the supermarket

Aldi has launched its new spot in its ‘Good Different’ campaign reminding Australians not to spend their whole life looking at different pasta sauces.

The 30-second TVC reminds shoppers not to “waste your life in the sauce isle” because “unlike other supermarkets, Aldi only stocks the best”.

Created by BMF, the spot features a father and his young son entering the pasta sauce isle of the supermarket. As time goes on, the man ages more and more until his now-grown son comes back asking “Dad where have you been?”

Aldi launched its new brand positioning earlier this month, with an initial ad that saw a woman dancing with her shopping trolley in a car park.

At the time of the launch, an Aldi Australia spokesperson, said: “The truth is that we are able to offer the lowest prices because our business DNA is fundamentally different to our competitors. These differences deliver us savings, that we pass onto our customers, all without compromising on quality. It is not often that we tackle such rational topics in marketing. Fingers crossed, we’ve been able to inform and entertain at the same time.”


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