Aldi releases new ad reminding Australians not to waste their life in the supermarket
Aldi has launched its new spot in its ‘Good Different’ campaign reminding Australians not to spend their whole life looking at different pasta sauces.
The 30-second TVC reminds shoppers not to “waste your life in the sauce isle” because “unlike other supermarkets, Aldi only stocks the best”.
Created by BMF, the spot features a father and his young son entering the pasta sauce isle of the supermarket. As time goes on, the man ages more and more until his now-grown son comes back asking “Dad where have you been?”
At the time of the launch, an Aldi Australia spokesperson, said: “The truth is that we are able to offer the lowest prices because our business DNA is fundamentally different to our competitors. These differences deliver us savings, that we pass onto our customers, all without compromising on quality. It is not often that we tackle such rational topics in marketing. Fingers crossed, we’ve been able to inform and entertain at the same time.”
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I remember the Sony Trinitron ad too, so many years ago…
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Loving the strategic thinking behind the new campaign and the execution of these spots. Kudos to everyone involved.
I’m willing to bet that that the marketing people at Aldi have an extraordinary level of authority to make campaign decisions and approval is only required from a few key people.
This type of campaign and previous Aldi work I’m convinced would never get approved for Woolworths or Coles.
Is there any better brand building retail advertising in Australia?
NB: I have nothing to do with Aldi or any of it’s agencies.
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