Women-owned music supervision company launches, specialising in advertising
The Music Soups, a women-owned music supervision company specialising in film, TV, and advertising, has officially launched.
Founded by Emily Norton and Kaitlyn Pearce, The Music Soups has big ambitions to bring a fresh approach to music supervision for clients, with a focus on creativity.
Working across ANZ and the UK, the pair are experts in music selection, clearance, and negotiation, with specialisations in brand partnerships, re-recording tracks, and leveraging their global network to negotiate deals for advertisers.
They have a combined 25 years of experience working with the world’s biggest brands, artists, and broadcasters, having held key roles at Universal, Sony, BMG, Audio Network, and more.
“We are seeing a huge demand across the industry for nimble, creative solutions for music supervision – often at speed,” Norton said.
“Working with Kaitlyn to offer something new, built for a market that’s in a state of disruption, has been incredible. We’re winning projects because clients are looking for something different, and that’s where we want to focus.”
The company has expanded The Music Soups’ offering to the UK, in response to client demand.
Pearce explained: “We’ve been winning some projects because we can balance the creativity and also deliver at speed – it’s unusual for an indie to be able to operate 24/7. We’re seeing a London presence being an advantage for a lot of clients.”
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Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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