Fitness brand Hyperice releases campaign with Naomi Osaka
Hyperice has released a new campaign featuring tennis star Naomi Osaka and others.
The announcement:
Over the last ten years, Hyperice has worked tirelessly to push the boundaries of innovation to help better serve athletes everywhere. Today, the company announced a new stage of global growth as the company evolves into a holistic high-performance wellness brand. The multi-prong transformation, led by Hyperice’s recent acquisition of mental wellness company Core, its third acquisition in the last 18 months, is accompanied by a new brand identity and global brand campaign and anchored by a suite of new products and industry-first technologies.
“Our company DNA is rooted in serving elite athletes and we will continue to do so as we enter this next stage, but as our footprint has grown over the past decade, it is imperative for us to ensure the benefits of our products are accessible to help everyone be the best version of themselves,” said Jim Huether, CEO of Hyperice. “Hyperice’s suite of products have the power to unlock the potential within everyone. We are now able to offer unmatched innovation in performance technologies paired with a unique mental wellness offering with Core that delivers an unparalleled experience to all types of athletes in support of both their physical and mental wellness.”
The Core acquisition and the creation of a Mind Technology Division, highlight Hyperice’s commitment to mental wellness as a critical pillar to overall health, performance, recovery and self-care. The investment in Core allows Hyperice to provide a holistic approach to wellness for both the mind and body.
Kansas City Chiefs quarterback and Hyperice athlete-investor Patrick Mahomes added: “Hyperice has helped me perform at my best on and off the field throughout my career. Their shift to focus on both the mind and body will further ensure that athletes of all levels around the world will have the tools they need to excel.”
The evolution to a modern, high-performance wellness brand allows Hyperice to serve a broader audience of athletes and the new Hyperice brand mirrors this approach. The new Hyperice features a reimagined brand identity and the launch of the brand’s largest global brand campaign to date: “Do What You Love. More”.
“Our new brand and marketing approach sets Hyperice up for continued growth by focusing on the duality of elite and everyday athletes while serving all of their needs,” said Andrew Samson, VP of Marketing at Hyperice. “Our creative ambition takes on a fresh, energetic, and consumer-centric focus, with diverse content across dimensions of both sport and life. You’ll see our purpose not as a statement but truly in action, so whether you are competing for gold or simply navigating daily life, you’re a part of Team Hyperice.”
Hyperice’s world-class athlete roster, many of whom are investors, including Naomi Osaka, Tia-Clair Toomey-Orr, Alex Toussaint, Ja Morant, Tony Finau, Christian McCaffrey, JuJu Smith-Schuster, Fernando Tatis Jr., Kate Courtney, Blake Griffin, Nigel Sylvester, Lindsey Vonn, Robin Arzón, Laurie Hernandez, Colleen Quigley, Patrick Mahomes, Amanda Nunes, Joe Holder, Erling Haaland and more star in the new campaign and anthem.
Global football superstar and Hyperice athlete-investor Erling Haaland added: “I’m excited to see how Hyperice is making an impact on a global scale. It’s truly an honor to be included in the new brand campaign, alongside so many other incredible members of Team Hyperice.”
Hyperice today also introduced new digital platforms including a new, re-designed global website and an update to the Hyperice App. Powered by HyperSmart™, the Hyperice App’s refreshed UX and revamped proprietary algorithm features enhanced data and a deeper interpretation of the user’s physical activity. Pairing Bluetooth® connected Hyperice devices with the app allows for an enhanced experience and integrations with Apple Health, Strava, and Garmin (with more to be announced in the future) enable the HyperSmart™ algorithm to prescribe routines based on a user’s specific recovery needs throughout their day.
Source: Lampoon media release
