Five by Five Global wins coconut water brand Coco Coast

Five by Five Global has been appointed by coconut water brand Coco Coast as its agency of record.

As part of its remit, the independent agency will be responsible for creating a campaign to be rolled out in late 2021, which will be Coco Coast’s first campaign since the brand launched in 2015.

Coconut water brand Coco Coast has appointed Five by Five Global as its agency of record

Five by Five Global’s managing director, Matt Lawton, said: “We’ve targeted this brand for the last 5 years so it’s great to see them come on board as a client to extend our experience in consumer-packaged goods and beverages in particular. Everything we do echoes the meaning of our name to deliver strength and clarity in the work.

“We love a brave client, and we proposed a social media driven campaign that not only takes a swipe at category conventions but delivers a big dose of pragmatism, rolled into a bit of cheeky fun. We can’t wait to get started.”

Coco Coast’s co-founder, Damian Russell, commented: “Five by Five’s team demonstrated a solid understanding of our brand values and positioning and presented an ingenious campaign that matched the personality of our brand. We riffed on some of their awesome concepts straight away because they were so exciting. We look forward to working with the team and bringing the strategy to life as our Australian and New Zealand summer approaches.”

Five by Five Global’s remit includes social strategy, creative and production.

In terms of recent work, Five by Five Global released a campaign for Prunelax last week.


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