Five by Five Global wins Hydralyte pitch
Care Pharma’s Hydralyte has appointed Five by Five Global following a competitive pitch.
The announcement:
Independent creative agency, Five by Five Global has won a competitive pitch to land the Hydralyte business starting with an integrated campaign that will look to enforce the brand’s dominant position in the oral rehydration solution (ORS) category.
“Five by Five showed us they understood the audience brilliantly and gave us a brand vision that plays perfectly on a compelling tension point” comments Joan Isaac, Marketing Manager at Care Pharmaceuticals.
Matt Alchin, Client Director at Five by Five Global says: “For me, it’s the most recognisable name in the hydration space and we are absolutely over the moon to get the opportunity to work with such an iconic brand.”
Media planning and buying remains with This is Flow.
Source: Five by Five Global
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