Five by Five’s Matt Lawton departs for global role, replacement MD named

August 13, 2024 8:00

Five by Five Global’s managing director and founder Matt Lawton is moving on to a global role within its parent company, Lawton Communications Group, and his Australian MD replacement has been named.

Tasked with managing the integrated agency’s operations in Australia as its new MD, Mark Anderson brings a wealth of experience and a proven track record of driving growth.

He joins the agency after nearly eight years at CX agency Cheil Australia, where he was most recently managing director. Under his leadership, Cheil grew from 18 to nearly 90 employees, with increased revenue and industry recognition.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.