Five by Five’s Matt Lawton departs for global role, replacement MD named
Five by Five Global’s managing director and founder Matt Lawton is moving on to a global role within its parent company, Lawton Communications Group, and his Australian MD replacement has been named.
Tasked with managing the integrated agency’s operations in Australia as its new MD, Mark Anderson brings a wealth of experience and a proven track record of driving growth.
He joins the agency after nearly eight years at CX agency Cheil Australia, where he was most recently managing director. Under his leadership, Cheil grew from 18 to nearly 90 employees, with increased revenue and industry recognition.
Lawton and Anderson
“I am absolutely thrilled to join Five by Five and to work with such a talented team,” Anderson said of his appointment.
“I look forward to building on the agency’s strong people-focused foundation and helping to drive innovation and growth for our existing, new and future clients. This is an exciting opportunity to shape the future of the agency and to contribute to its continued success.
“I knew the moment I met Matt and visited the office that this was a real unicorn of a position.
“There is such a strong sense of passion amongst the team, and you could tell the business truly puts people at the heart of every decision. People before profit and creativity over corporate agenda. Taking the reins from Matt and having the autonomy to shape and grow a boutique agency in the Australian market is both an exciting opportunity and absolute privilege.”
He replaces Lawton, who is moving into a globally-led position where he will link new business efforts across Five by Five’s offices in Australia, the UK and the US. Akin to a CMO role for the agency, Lawton will build international clients who are looking for an indie agency to represent them across integrated channels.
Lawton said he is thrilled to welcome Anderson to the team.
“His extensive experience and successful track record make him the perfect fit to lead our Australian operations,” he said.
“We are confident that his vision and expertise will help us continue to deliver exceptional results for our clients and drive our growth in the region.”
Keep up to date with the latest in media and marketing
Got a tip?
Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
Linkedin
Have your say