Five things that PR is not

Screen Shot 2014-07-04 at 11.06.20 amIn this guest post, PR agency boss Andrea Kerekes shares five buzz phrases about the world of public relations that she and her team have heard from potential clients.


1. It’s not emergency care. So don’t ask us to “triage emails”, “take their pulse”, “check their vital signs”, “inject fresh blood” or “revive the patient”.


2. It’s not rocket science. Nothing is ever “mission critical”. Nor do we “go dark”.


3. We are not large-scale illusionists. “You need to boil the ocean on this one”. (I had to look that one up.)


4. It’s not the sex industry. Does the target market really “find that a real trouser arouser”? Really?


5. We are not the military. We don’t “bring out the big PR guns” nor do we take a “sniper’s approach to women over 40”.


  • Andrea Kerekes is the CEO and co-founder of Sydney-based public relations agency Access PR

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