Flagstaff Studios wins Siren Awards round four for Carlton Mid ad
A Carlton Mid campaign created by Melbourne agency Flagstaff Studios has won the fourth round of the Siren Awards after also winning the Campaign category.
‘The Last Race, No Coincidence, Correct Weight’ radio ad campaign utilised the racing season to call upon mates to ‘stay a little longer’ and enjoy a Carlton Mid.
The three 30-second ads were written by Richard Williams and Ant Phillips and directed by Paul Le Couter.
Flagstaff Studios also won the Single category for the Carlton Mid ad ‘The Last Race’.
Eardrum won the Craft category for their ad ‘Love’ for Commercial Radio Australia.
Highly commended campaigns in the Single category were Flagstaff Studios for Carlton Mid ‘No Coincidence’, Leo Burnett Melbourne for ‘Previous Nana’ and Leo Burnett for Diageo Australia for ‘Men Like Us Like Tasting’.
In the Campaign category, highly commended awards went to Leo Burnett Melbourne for 7-Eleven ‘BYO Cup Day’, Publicis Mojo for Air Asia ‘Escape Campaign’, and Cummins & Partners for Asahi Premium Beverages – Woodstock Bourbon ‘The Wood Does the Work: ‘Bob’, ‘Jed’, ‘Avery”.
In the Craft category there were six Highly Commended entries: Eardrum Australia for CRA, “Local” and “Talk”, Flagstaff Studios for 7 Eleven, “Limited Helmet” and “Precious Nana”, Flagstaff Studios for Carlton Mid, “TheLast Race” and Flagstaff Studios for Seek, “Hammer & Nail”.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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