Fleishman-Hillard joins with Eleven PR

Global PR agency Fleishman-Hillard has formed a parternship with New Zealand TBWA’s  Eleven PR.      

The announcement:

Hong Kong, 17 February 2011 – Fleishman-Hillard International Communications today announced a strategic affiliation with Auckland-based ELEVEN\PR, the public relations arm of the TBWA Group of companies in New Zealand. The affiliate partnership with an Omnicom Group sister company expands Fleishman-Hillard’s extensive global and Asia Pacific footprint to New Zealand, while broadening both firms’ areas of expertise and geographic reach.

Fleishman-Hillard and ELEVEN\PR will collaborate to leverage each other’s resources, capabilities and specialities to serve clients in New Zealand. Fleishman-Hillard, one of the world’s leading strategic communications agencies, will benefit from ELEVEN\PR’s well-established presence and track record for award-winning work in New Zealand, while ELEVEN\PR staff and clients will have access to Fleishman-Hillard’s expertise, best practices and professional development, not only in Asia Pacific, but across its entire global network.

“We respect New Zealand as a key strategic trade market within the Asia Pacific region, and in particular Greater China, where our firm already represents and promotes the New Zealand Trade & Enterprise and Comvita natural healthcare products ,” said Lynne Anne Davis, Fleishman-Hillard’s Asia Pacific president. “We are also continuously focused on designing the most complete and effective integrated solutions for our clients. As part of that drive, we enjoy a long history of collaboration with ELEVEN\PR’s parent, TBWA, across Asia and around the world. ELEVEN\PR’s reputation for top-quality creativity, client service, integrated strategies and results makes their team a natural partner for us and our clients in the New Zealand market.”

“This affiliate partnership with Fleishman-Hillard is a perfect fit for our business, particularly at this exciting stage of our development,” said Kelly Bennett, managing partner at ELEVEN\PR. “Having grown year-on-year since our formation nearly five years ago, we undertook a lengthy review of the major international networks to address the issue of how best to take our agency forward. Thanks to Fleishman-Hillard’s integrated approach, coupled with its digital expertise and focus on talent development, they emerged as the best bet by a country mile. The strength of the firm’s operation in the Asia Pacific region promises to add considerable value to both our existing and potential clients.”

In Asia Pacific, the Fleishman-Hillard network includes 16 wholly owned operations across nine countries, specialising in consulting on corporate, technology, healthcare and consumer marketing communications as well as digital and sports business, financial services and investor relations, stakeholder communications, public affairs, crisis and issues management. As part of their public relations capabilities, ELEVEN\PR offers special expertise in media relations, experiential and event marketing, branding, consumer activation and financial communications. In addition, Fleishman-Hillard and its clients will be able take advantage of the broader capabilities the TBWA Group of companies has in New Zealand, including brand design and management, direct response and customer relationship management, interactive marketing and web design, and advertising.

About Fleishman-Hillard

Fleishman-Hillard Inc., one of the world’s leading strategic communications firms, has built its reputation on creating integrated solutions that deliver what its clients value most: meaningful, positive and measurable impact on the performance of their organizations. The firm is widely recognized for excellent client service and a strong company culture founded on teamwork, integrity and personal commitment. Based in St. Louis, the firm operates throughout North America, Europe, Asia Pacific, Middle East, Africa and Latin America through its 80 owned offices. For more information, visit the Fleishman-Hillard Web site at www.fleishman.com. Fleishman-Hillard was named “Asia Pacific PR Network of the Year” in 2004 and 2008 in MEDIA magazine/Haymarket Publishing’s Asia Pacific PR Awards. Fleishman-Hillard was named “Japanese Consultancy of the Year” in 2010 by The Holmes Report.

Fleishman-Hillard is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to more than 5,000 clients in more than 100 countries.


Established in 2006 and formerly known as TBWA\PR, ELEVEN\PR has grown year-on-year to become one of New Zealand’s leading PR, experiential and activation agencies. Part of the TBWA New Zealand Group of companies, it currently services blue-chip clients in the technology, finance, media, property, FMCG, and consumer sectors and was the only New Zealand agency to receive an award at the 2008 Asia Pacific PR Awards.

About TBWA

TBWA Worldwide (www.tbwa.com) creates Disruptive ideas expressed through Media Arts for global clients, including ABSOLUT, adidas, Apple, Energizer, GSK, Henkel, Infiniti, Mars, McDonald’s, Michelin, Nissan, Pernod Ricard, Pfizer, Roche, Standard Chartered Bank, Singapore Airlines and Visa. TBWA is ranked as a Top-Ten worldwide advertising agency, and was recognized by Advertising Age in 2010 as the “Best International Network of the Decade.” Fast Company Magazine placed TBWA 24th on its 2009 list of “The World’s 50 Most Innovative Companies” and as an Innovation All-Star in 2010. TBWA has 274 offices in 100 countries, and over 11,000 employees worldwide.

TBWA is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Source: Fleishman-Hillard press release


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