Fleishman-Hillard to report into advertising ‘big brother’
Fleishman-Hillard is to report into Omnicom creative sibling Whybin\TBWA in another move that will see advertising and PR agencies work closer together.
The move coincides with the launch of consumer PR agency Eleven last week, which will also report directly into Whybins.
“TBWA works closely with Fleishman in lots of key markets, particularly in Asia Pacific,” said Paul Bradbury, CEO of Whybin\TBWA Sydney.
“Here in Sydney, Fleishman moved into our building a year ago. It made sense for them to hang out with their big brother and get an extra level of management support.”
Fleishman-Hillard’s newly appointed general manager Chris Newman, who was moved into the role following the abrupt departure of Walter Jennings last week, will report into Bradbury, and also Fleishman Asia Pacific’ regional president Lynne Anne Davis.
“Whybins’ client contacts will be useful for Fleishman-Hillard,” said Bradbury. “Likewise, in a number of new business discussions we’ve had with big corporate and government clients, we’ve been asked: what is your PR solution?”
“This makes sense for both of us.”
Other PR agencies that now report out of advertising groups include Mango Communications and DDB and One Green Bean and Host.
