Fleishman Hillard wins the PR account for Vivid Sydney 2020
Fleishman Hillard has been appointed as Australian PR agency of record for Vivid Sydney 2020.
The agency will take over from incumbent PR firm The Mint Partners which serviced the account for 2019. Previously, Red Agency – now Red Havas – handled the account for Vivid for three years.
Fleishman Hillard will be working with Destination NSW on the development and implementation of the PR strategy for the 2020 Vivid event, with the intention of increasing attendance beyond 2019 2.4 million visitors.
The agency’s remit will include all domestic PR services including communications strategy, creative campaigns, message planning, publicity generation, press office and issues management.
Jenna Orme, general manager at Fleishman Hillard, said in a statement: “We’re honoured to act as an extension of the Vivid Sydney team, a festival that captures the zeitgeist of our nation’s culture and creativity. We create ideas that can’t be ignored, through culture and we know we have the right vision, experience, smarts and the best people to do the job at hand.”
