Vivid Sydney 2019 assigns The Mint Partners to PR account
Sydney’s festival of light, music and ideas, Vivid, has appointed The Mint Partners as its PR agency of record for the 2019 festival.
The Mint Partners won the project after Vivid Sydney opened a pitch to find PR agencies “with a creative edge” in November.
Vivid has appointed The Mint Partners to its 2019 light festival account
Incumbent PR firm Red Agency handled Vivid Sydney’s PR account for the previous three years.
As part of the 2019 festival, The Mint Partners will aid Destination NSW in delivering a communications strategy for Vivid Sydney and securing maximum media coverage and commentary.
Brett Galvin, managing director at The Mint Partners, said in a statement: “MINT are leaders in delivering high impact communications for travel brands and destinations so the entire team is proud to be working on such a prestigious event.
“We are thrilled to have been chosen by Destination NSW and look forward to working with Destination NSW to take Vivid Sydney to new levels with a creative PR campaign and smart new ideas.”
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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