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FleishmanHillard launches new data-breach management offering

Public relations agency FleishmanHillard has launched a new offering to help current and future clients manage the new mandatory data breach notification scheme in Australia.

The Notifiable Data Breaches scheme, which came into force today, says businesses must report data breaches to authorities when a data breach is likely to cause harm to individuals who may have had their personal information involved in a data breach.

Jenna Orme, general manager at FleishmanHillard

“With the new legislation now in place, we will soon see a spotlight cast on Australian businesses and their commitment to cyber security and protecting customer data. Those that are well prepared to act swiftly and in line with the notification scheme will come out on top,” Jenna Orme, general manager at FleishmanHillard, said in a statement.

FleishmanHillard’s new offering will enable the agency to coordinate media, stakeholders and clients’ customer communications, with the assistance of other Omnicom agencies.

As part of its new crisis product FleishmanHillard will be the primary contact for its clients and will be responsible for all communications, crisis management and public affairs.

In addition, FleishmanHillard has partnered with sales and marketing group, CPM Australia, which specialises in crisis hotline centres.

Orme said: “FleishmanHillard has a global reputation in crisis communications and data breach management. Locally we have worked in the cyber security space for several years and led by our ARC accredited consultants worldwide, including Sydney.

“The next logical step was the formalisation of a holistic product that meets the needs clients will face with new regulation. Through the capabilities of our fellow Omnicom agencies, all of
which are housed in the same building, we are able to realise a fully considered solution,” Orme added.

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