Flight Centre launches 13 part TV series
Flight Centre has launched its first travel TV series – 48 Hr Destination – aiming to highlight through the eyes of its consultants the company’s knowledge and passion for travel.
Created by an in-house team led by head of creative and content, Luke Wheatley, the 13 part series features flight centre consultant, Greer Gardiner, who travels to 13 destinations around the world.
Will be interesting to see if this works and what Flight Centre consider working to be. Is success sales? Some sort of brand preference measure? A score on expertise (versus DIY online competitors)?.
The audience projections from that time slot would be very modest. So perhaps a neat idea that might be throttled by the last mile of execution.
This is an amazing challenge. I travelled the whole world with my family. If my experience is anything, I tell you 48 hours is too less to justify any place and experience all good things it has to offer. It requires loads of planning, logistical synchronizations, money and timing.
Roll it on, eager to see.