Flight Centre’s Corporate Traveller launches first campaign with Apparent

Flight Centre Travel Group’s flagship B2B brand, Corporate Traveller, has launched a new campaign via newly appointed full-service agency, Apparent.

In the agency’s first work for the brand, ‘All Heart, No Hassle’ hopes to take the corporate out of Corporate Traveller.  A series of scenarios feature playful headlines including ‘We’re friends with (travel booking benefits’ and ‘Corporate by name, not by nature’.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.