Revealed: These are Australia’s favourite TV ads this year
Australia’s top 10 TV favourite ads have been revealed in a new survey.
In the latest edition of the AU/NZ Top 10 Favourite Ads Survey from TRA, KFC’s Look on the Fried Side of Life took the top spot, ahead of Telstra’s This is Footy Country and ALDI’s Shop ALDI First following behind.
Also on the list was Cadbury’s There’s a Glass and a Half in Everyone, Woolworth’s Packed with Pride and Toyota’s HiLux in the Middle.
Fair enough! Me too possibly.
The reason we are interested in this (what it’s supposed to prove) is based on Les Binet’s theory of ‘how advertising (really) works’. For readers:
‘Advertising increases/maintains sales & margin, by slightly increasing the chance that people will chose your brand, by making the brand easy to think of and easy to buy, and creating positive feelings and associations via broad reach advertising that people will find interesting and enjoyable and targeted activation that they find relevant and useful’
This study helps us understand which advertising (and brands) coare easy to think of and buy, and the nature of their positive feelings and associations of the brand. We think we get a pretty good read of which Australian advertisers are doing a good job and why.
I’ve written more here: https://www.linkedin.com/posts/awforrester_australias-top-5-ads-april-2024-the-research-activity-7196813618275868673-p0O_?utm_source=share&utm_medium=member_desktop
1 & 2) Consumers dont care when and where the ad was made. We have ads that are more than 20 years old that still show up in our data. It’s a study of what Australian consumers (cf Advertising creators) consider their favourite. It’s often a humbling insight into how little they are really paying attention to advertising.
3) Quite sure.
Whether their the biggest or best is a matter for another study – here we were just interested in (and only asked respondents) about their favourite ads. There’s no accounting for taste!
What, no macpac?
The list is of the 10 biggest, certainly not the 10 best.
1. KFC – Two years old. so not this year
4. Cadbury- UK ad
7. AAMI- You sure it’s not confused with NRMA Hail? a lot better and more memorable.
My current favourite ad is the Guiness surfer ad. Made about 25 yrs ago. I’d have answered that in this survey. What are the results meant to prove?
Number 5. Packed with Pride, well done to those involved. It should be a training movie, as it never happens in my Woolies store!