Flip ad focuses on the morning after
Cisco is launching a pre-Christmas advertising campaign to promote the brand’s Flip Video camera.
The campaign features an ad created by Big River Creative featuring the aftermath of a holiday and a girl using the camera to get her brother in trouble.
The activity – which sees media planning and buying by PHD, is the first time the camera has been promoted through TV advertising.
The ad will air through most of November and early December on the Seven and Nine networks.
Scott Jackson, marketing manager for Cisco’s consumer products division, said: “We launched Flip Video into Australia and New Zealand at the end of 2009 and have been busy over the last 12 months establishing a strong network of distributors to support the growing demand for the product. As the market leader in the category of shoot and share video, we feel it is the right time to take Flip’s message of easy video sharing to a mass audience.”
PR is being handled by Text 100.
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Wow – that is so bad!!
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I can see tween girls everywhere licking their lips at the cyber bullying potential of this. “The phone you need if you want to be a real little bitch”. Awesome.
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Great product – very versatile – but such a bad ad – my 13 year old is more convincing! Maybe it was a small budget!
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…shakes head a sighs the sigh of one who is continually let down with the standard of advertising….
Next time you think something like that is a great idea, just think… would I buy what I am selling, If I was selling to myself that way?
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What a naughty little sister! She should be supporting her brother, she has ruined her chances of partying and getting away with things when she is older.
Quite an overaggerated add, the start annoys me, it doesn’t look like a modern party, where are the bottles of beer all over the floor?
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I know those BRC boys. And having attended a few of their bender client christmas parties, I’d go as far as to say this has client censorship all over it (especially the opening shot) and is probably leaps away from the concept they presented.
The win is a boutique agency, scoring a client with the production and media budget, to get something on air!
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