Weber Shandwick to handle PR for Hotfrog
Reed Elsevier’s online directory business Hotfrog has called in public relations agency Weber Shandwick to boost the brand’s profile in an increasingly competitive sector.
Hotfrog, which was founded in Australia but is now in 36 countries, is focused on small business listings.
Weber Shandwick won a competitive pitch for the global account. The agency’s teams in the UK, US and Australia will work on the account, which will be managed out of Weber Shandwick’s Sydney office.
The first major task is PR around the move of the directory’s UK domain from hotfroguk.co.uk to hotfrog.co.uk after the company managed to buy the simpler URL.
On a slight tangent, do Weber still do the PR for MySpace?
happy now Tim?
CHECK THE IP! CHECK THE IP!
Not quite with you, I’m afraid Anon_Coward…. a tad more context perhaps?
Cheers,
Tim – Mumbrella
Weber they dont have to deal with (edited under Mumbrella’s comment moderation policy) anymore so Hotfrog might have half a chance.