Floods put radio ratings on hold in Brisbane
Yesterday’s start to the radio ratings year was cancelled for Brisbane because of the chaos wreaked by the floods.
The radio ratings system relies on the recruitment of listeners by door-knocking researchers who ask them to keep a diary of listening habits.
However, with the cleanup only just getting underway, the industry has concluded that listening patterns – and responses – would be distorted.
Joan Warner, CEO of Commercial Radio Australia said: “We believe the main priority and focus of people in Brisbane, Ipswich and all flooded areas will be very much on clean up and recovery.
While the floodwaters have started to recede, there are many factors that will make the conduct of a radio survey in Brisbane at this time unviable. Access to nearly 50% of Brisbane collection districts and parts of Ipswich has not been possible. The huge clean-up task is now underway and likely to continue for some time.”
At this stage, researchers still hope to obtain enough data to publish Brisbane numbers for the first ratings period of the year which runs until February 12. The survey is continuing as normal in Sydney, Melbourne, Adelaide and Perth.
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