Flybuys deploys robot for ‘Don’t Buy It, Flybuy It’ campaign, via Thinkerbell
In an effort to help Australians save some cash by purchasing goods with its points, Flybuys has launched a campaign that centres on a persuasive robot, via indie advertising agency Thinkerbell.
The customer loyalty program’s ‘Don’t Buy It, Flybuy It’ campaign, first launched in October, uses a 30-second hero film directed by The Sweetshop’s Phoebe Schmidt.
In it, viewers are transported into a waiting room where a woman named Kate is tempted to buy a toaster. But before she can go through with the purchase, and give up her money, a robot personifying the Flybuys Rewards Store appears and allows her to buy the same toaster with Flybuys points.
