Palmolive has launched a TV campaign to promote its new foaming hand wash, Heavenly Hands.
The 30 second ad – titled Foam Is In The Air – was created by GPY&R Sydney. Featuring a young girl blowing foam over a cityscape, the TVC was produced by Taxi Film Production and directed by The Co-Op’s Michael Mier and Lav Bodnaruk.
Cormac Stanford, account director for GPY&R told Mumbrella: “As a breakthrough innovation for hand wash in Australia, Palmolive Heavenly Hands required a launch spot that captured the essence of the product in an aesthetically appealing and engaging way. The result was a beautifully shot commercial that successfully brought to life the pleasurable and sensorial experience of using this unique product”
Credits :
Advertiser
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- Colgate Palmolive: Lily Swift and Peter Laforest
Creative Agency
- George Patterson Y&R:
- Creative Director – David Joubert
- Copywriter – Luke Simkins
- Art Director – Steve Iannello
- TV Production – Norma Johns
- Account Director – Cormac Stanford
Production Company
- Taxi Film Production
- Directors: Michael Mier & Lav Bodnaruk