‘Foam is in the air’ in Palmolive ad from GPY&R

Palmolive has launched a TV campaign to promote its new foaming hand wash, Heavenly Hands.

The 30 second ad – titled Foam Is In The Air – was created by GPY&R Sydney. Featuring a young girl blowing foam over a cityscape, the TVC was produced by Taxi Film Production and directed by The Co-Op’s Michael Mier and Lav Bodnaruk.

Cormac Stanford, account director for GPY&R told Mumbrella: “As a breakthrough innovation for hand wash in Australia, Palmolive Heavenly Hands required a launch spot that captured the essence of the product in an aesthetically appealing and engaging way. The result was a beautifully shot commercial that successfully brought to life the pleasurable and sensorial experience of using this unique product”

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