‘Foam is in the air’ in Palmolive ad from GPY&R

Palmolive has launched a TV campaign to promote its new foaming hand wash, Heavenly Hands.

The 30 second ad – titled Foam Is In The Air – was created by GPY&R Sydney. Featuring a young girl blowing foam over a cityscape, the TVC was produced by Taxi Film Production and directed by The Co-Op’s Michael Mier and Lav Bodnaruk.

Cormac Stanford, account director for GPY&R told Mumbrella: “As a breakthrough innovation for hand wash in Australia, Palmolive Heavenly Hands required a launch spot that captured the essence of the product in an aesthetically appealing and engaging way. The result was a beautifully shot commercial that successfully brought to life the pleasurable and sensorial experience of using this unique product”

Credits :


  • Colgate Palmolive:  Lily Swift and Peter Laforest

Creative Agency

  • George Patterson Y&R:
  • Creative Director – David Joubert
  • Copywriter – Luke Simkins
  • Art Director – Steve Iannello
  • TV Production – Norma Johns
  • Account Director – Cormac Stanford

Production Company

  • Taxi Film Production
  • Directors: Michael Mier & Lav Bodnaruk

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.