‘Focus more on how the brand behaves rather than what we want to say’: We go one-on-one with Adam Ferrier
On a new episode of Mumbrella’s one-on-one podcast series, Neil Griffiths is joined by Thinkerbell co-founder, Adam Ferrier.
As well as discussing everything happening in the podcasting and audio world and current PR crises, Ferrier issued a call out to the media and marketing industry for 2024, specifically around brands.
“I reckon all the really interesting brands in the world at the moment have a good proposition, but more importantly, kind of behave in a way that brings that brand to life and they just find their own rhythm and they find their own way of communicating, which may or may not be through traditional media channels,” Ferrier said.
