Mumbrella to launch new one-on-one podcast series

The Mumbrellacast is expanding, with a new one-on-one weekly interview series launching tomorrow and running each Friday, in addition to the regular Wednesday afternoon podcast.

Historically, the Mumbrellacast included interviews with industry figures and talent, and that will continue, but the new series will devote more time to sitting down with guests and hearing their stories. Episodes will be released every Friday, from tomorrow until the end of the millennium (roughly).

The series will be hosted by Mumbrella editor Neil Griffiths – alongside his The Plug entertainment podcast – and guests will include industry figures and talent within media and marketing, as well as interviewees from the wider film, television, and music industries.

The first guest on tomorrow’s debut episode is former Nike chief marketing officer, and one of the headliners of the upcoming Mumbrella360 conference, Greg Hoffman.

Over the span of his 28-year career at Nike, Hoffman worked in various marketing and design roles that saw the sportswear brand move from a cottage industry brand to an iconic sporting and fashion brand, with the Nike swoosh among one of the world’s most recognisable symbols.

Hoffman’s work in revolutionising Nike’s brand saw him crowned one of the ‘Most Creative People in Business’ by Fast Company and one of Business Insider’s 50 Most Innovative CMOs.

On the episode, Griffiths and Hoffman discuss his upcoming appearance at M360, and look back at his 28 years at Nike where he worked with iconic names like Michael Jordan and Tiger Woods. Hoffman also hits upon what brands and marketers need to be focusing on, the need to always being curious – and his rule: “don’t chase cool”.

Greg also shares his opinion on the current Australian market, and what he’s seeing right now that he’s a big fan of.

“The new series is an opportunity to move beyond the press release and go in depth with our guests about their story, pressing matters in the industry and everything else in between,” Griffiths said.

“These are unfiltered conversations with some of the most notable and important names in the media and marketing industries. I can’t wait to get started!”

Mumbrella publisher Adam Lang said the new series is a reflection of the company’s commitment to boldy shape, challenge and inspire the media and marketing industry.

“Mumbrella aims to inform, entertain, engage, and inspire the Australian industry to be the best in the world. This new series is a brilliant example of our goal to be exceptional, insightful, and bold,” he said.

“Neil Griffiths is an excellent editor, journalist and podcaster so I know these conversations will help to achieve that.”

Keep an eye on tomorrow for the first episode with Hoffman.


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