Foghorn yawn promotes P&O Cruises

BMF has created a campaign for P&O Cruises in which a man announces he is in need of a holiday by yawning like a foghorn in front of his wife.

http://youtu.be/g8aonev9FrU

The ad is running to promote P&O Cruises’ 2012 Early Bird Sale.

The ship’s horn is a simple, disruptive and unmistakable call-to-action. Perfect for a P&O Cruises holiday,” said Jun Harada, creative director at BMF.

The TVC is supported by print, online and social media.

In a first for P&O Cruises, a Call of the Holiday app is being developed as another way for people to engage with early bird sale.

Credits:

Agency: BMF
Director: Al Morrow
Production Company: Jungleboys
Media Planning & Buying: MediaCom
Client: Carnival Australia

Robin Hicks

topics BMFP&O Cruises

Share Tweet Share

Got a tip?

Send Mumbrella your thoughts or provide us with more information by filling out this form. Any tips or comments will go straight to the Mumbrella editorial team. You don't need to include your details, but if you want us to reply, please include a valid email address.

• Name
• Email
• Message*
• CAPTCHA
• Email
  This field is for validation purposes and should be left unchanged.

Comments: 3

wise old fellow 22 Jun 11

dumb, but funny.

probably right on the money.

Reply

alan 23 Jun 11

Like it but I’m sure it started off life with the ship’s horn sound coming from a different orifice. Now that would have been even funnier.

Reply

Roger 23 Jun 11

make the logo bigger

Reply

---