Foghorn yawn promotes P&O Cruises

BMF has created a campaign for P&O Cruises in which a man announces he is in need of a holiday by yawning like a foghorn in front of his wife.

The ad is running to promote P&O Cruises’ 2012 Early Bird Sale.

The ship’s horn is a simple, disruptive and unmistakable call-to-action. Perfect for a P&O Cruises holiday,” said Jun Harada, creative director at BMF.

The TVC is supported by print, online and social media.

In a first for P&O Cruises, a Call of the Holiday app is being developed as another way for people to engage with early bird sale.


Agency: BMF
Director: Al Morrow
Production Company: Jungleboys
Media Planning & Buying: MediaCom
Client: Carnival Australia


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