Food porn
Media releases are not fun to write or read, restaurant group The Lucas Group informed Dr Mumbo this morning.
So they made this video instead…
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Delete immediately.
Beyond cringeworthy..
It’s a like a bad music video from the 80’s – and the music’s even worse!
Some things feel good at the time but don’t look good on video 😉
awesome, i just wish the models had been good looking
…is that Natalie Tran’s sister in the photographer/video credits?? (hehehe…)
I could think of another topping for that pizza.
How bad… Bad enough for Primetime channel 10
Um, they should have stuck to the media release. Hoooorendous.
Typical Victorians no idea outside their own box, i am glad the cafe is in Melbourne
I appreciate that they wanted something different and edgier than a press kit.
This is the reason why advertising and marketing should be left to the experts and not in the hands of a twenty something university media drop-out who thinks that having 3000 followers on instagram makes them a creative director.
Being a Melbournian and having frequently visited Chris Luca’s restaurants before and understanding his quality of food and branding, I’m surprised he let something like this happen.
This is absolutely terrible and I hope that Melbournians actually judge him for the food and not this shocking attempt of trying to be different.
Leave it to the experts Chris.
Jesus. That was dirty and not in a good way.
No no no…. You missed badly on this one.
Love it. I know where I’m going for dinner next week.