Football Australia and Rebel sign expanded commercial partnership

Football Australia and Rebel have signed an expanded multi-year partnership to foster the growth of women’s and grassroots football across the nation.

Rebel has signed on to become an official partner of Football Australia and the Westfield Matildas through to 2024.

Using the ‘Sport is Calling’ platform, Rebel will work Football Australia on initiatives aimed at encouraging and inspiring females to play football.

The partnership, which extends to Football Australia’s MiniRoos program, will also include a content strategy aimed at bringing football fans and Rebel customers closer to the action, and will offer exclusive, money-can’t-buy opportunities for Rebel active members.

Rebel general manager customer and marketing, Jennifer Gulliver, said: “Rebel is passionate about supporting women’s sport and women’s football and to sponsor Australia’s most loved team in the Westfield Matildas is something the whole organisation is behind.”

Rebel managing director, Gary Williams, added: “With our ‘Sport is Calling’ mantra, Rebel is committed to growing sports participation across the country, and this partnership with Football Australia will unlock exciting opportunities and offers for rebel’s football fans through an array of online, in-store, and in-stadia experiences.”

Football Australia Chief Executive Officer, James Johnson, said Rebel has been a long-term partner of football in Australia, and as Australia’s largest sports retailer, is well positioned to help football deliver positive outcomes across the country.

“As the national governing body, Football Australia looks to work with organisations that will proactively help us supercharge football’s growth.”


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