Tourism Australia launches targeted NZ campaign

April 8, 2021 12:37

Tourism Australia is kicking-off its first international campaign in more than a year to remind New Zealanders of all the experiences and destinations across the country.

The A$3 million (NZ$3.25 million) ‘Be the First’ campaign leverages New Zealand being the first international market to travel to Australia without mandatory quarantine on either end. The campaign will run until June 2021 across TV, out-of-home, online, print and radio, and will be supported by a range of PR and partner activities.

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.