Footlocker appoints Pusher to handle digital account

Footlocker has appointed Pusher as its digital agency of record.

The announcement:

Following a competitive pitch with undisclosed agencies, digital creative agency, Pusher, has announced today their appointment by sneaker retailer Foot Locker as digital agency of record.

As the new digital agency Foot Locker Asia Pacific, Pusher will be responsible for the evolution of the brands loyalty program “The Locker” plus all digital assets including websites, mobile apps, and digital campaigns.

“Pusher demonstrated a clear understanding of the Foot Locker brand, combined with what our customers want in today’s digital age. We’re excited to take the next step in digital with them and taking our unique loyalty offer to new heights”, said Jessica Dillon, Marketing Director.

“Foot Locker has all the elements required to produce extremely effective digital communications; an engaged and passionate audience, a good base of existing digital platforms, and the desire and hunger to evolve and remain innovative. We are looking forward to sharing some big wins in the next 12 months and beyond” added Kim Hopwood, Managing Director, Pusher.

Source: Pusher media release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.