Forbes Australia appoints Sarah O’Carroll as editor-in-chief
Sarah O’Carroll has been appointed editor-in-chief of Forbes Australia’s new local publication, set to launch in Q3 of 2022.
The announcement:
Forbes Australia has today announced the appointment of Sarah O’Carrol as Editor-in-Chief of its soon-to-be launched local publication, spanning both print and digital.
With extensive experience in the media industry, O’Carroll was most recently Editor-in-Chief of Yahoo Finance, which she launched in the Australian market in 2018 and grew its audience to a peak of more than two million monthly users. O’Carroll launched new initiatives including the Women’s Money Movement, The New Investors Show and brought the All Markets Summit to Australia.
Prior to joining Yahoo Finance, she held news, editorial and management roles at News Corp and Private Media, in addition to running her own content strategy consultancy.
On her appointment, O’Carroll said that the Australian launch of the Forbes brand will be experience-led and omnichannel without forgetting the leading business magazine’s print heritage.
“Magazines have always been my passion, but taking such an iconic brand into Australia will be about delivering the whole Forbes experience; print, digital, social and in person.” O’Carroll said.
“Inspiring conversations that lead to change is something that has driven me throughout my career, and that’s what Forbes is all about,” she added. “I’m happy and honored to have this opportunity to build communities of leaders making an impact on Australia and the world.”
Michael Lane, CEO of Forbes Australia commented: “We are delighted to have Sarah on board. She has an exceptional track record for being innovative and passionate about the nation’s business landscape.
Sarah has a strong vision for Forbes Australia, and coupled with her digital expertise and leadership, will create a premier localized experience.”
O’Carroll commences her role at Forbes Australia in April. The recruitment process for key editorial, creative and commercial roles is underway, with Forbes Australia set to launch in Q3 of 2022.
Source: Forbes media release
