GTB Mindshare and Ford Australia win MFA grand prix
Media Federation Australia’s 19th annual awards saw Ford Motor Company Australia and GTB Mindshare take out the Grand Prix.
“A long term strategy and solid business strategy that delivered over time. Over the course of 18 months, Ford became market leader. In a short term world, it’s refreshing to have a different long term approach that yielded fantastic results for the client,” judges said in the Grand Prix announcement.
PHD managed to take home nine awards including best integrated campaign, best demonstration of long term results, best collaboration, best use of technology, fast moving consumer goods and best use of real time marketing.
Joe Lunn, MFA Awards chair, said in a statement: “Congratulations to all the winners, our industry continues to create award winning work that is of the highest calibre, that is innovative and most importantly that delivers commercial outcomes, ROI and helps clients grow.”
- Grand Prix – Sponsored by Seven West Media
Ford Motor Company Australia, Tough Done Smarter, GTB Australia/Mindshare - Best Demonstration Of Short-Term Results – Sponsored by facebook
Gold – Flordis, Prospan ‘Don’t Ignore A Cough’, AFFINITY
Silver – Go Gentle Australia, Be The Bill – Harnessing The Power Of Personalization To Put Euthanasia On The Political Agenda, Cummins&Partners - Best Demonstration Of Long-Term Results – Sponsored by MOVE
Gold – Ford Motor Company Australia, Tough Done Smarter, GTB Australia/Mindshare
Silver – ANZ, Buy Ready, PHD Melbourne - Best Communications Strategy
Gold – Cochlear, The Hearing Test In Disguise, CHE Proximity
Silver – Flordis, Prospan ‘Don’t Ignore A Cough’, AFFINITY
Bronze – Coca-Cola South Pacific, Fanta Relaunch, UM Sydney - Best New Product Launch/Relaunch
Gold – Microsoft, Forza Horizon 3: Leave Your Limits, Carat Australia
Best Integrated Campaign
Gold – Coca-Cola South Pacific, Fanta Relaunch, UM Sydney
Silver – Google, The Google app & The Voice, PHD Australia - Best Use Of A Small Budget (up to $300K)
Gold – Cochlear, The Hearing Test In Disguise, CHE Proximity
Silver – WWF Australia, Safe Passage For Sea Creatures, Starcom - Most Innovative Use Of Media – Sponsored by Nine
Gold – Qantas, Out Of Office, The Monkeys
Silver – University of Melbourne, Made Possible By Melbourne, McCann Melbourne
Bronze – Foxtel, Marketing At The Speed Of Sport: Foxtel’s Next Generation Media Platform, Mindshare - Best Collaboration
Gold – University of Melbourne, Made Possible By Melbourne, McCann Melbourne
Silver – Google, The Google app & The Voice, PHD Australia
Bronze – FremantleMedia Australia, Family Feud Disney Edition, FremantleMedia Australia - Best Use Of Technology
Gold – Foxtel, Marketing At The Speed Of Sport: Foxtel’s Next Generation Media Platform, Mindshare
Silver – Foxtel: Showcase, How A Prison Rat Made Wentworth No.1 On Foxtel, Mindshare
Bronze – Unilever, Streets – How Hyper Relevance Put Streets Ice Cream Back On The Lips Of Aussies, PHD
Automotive Vehicles, Products & Services
Bronze – Hyundai Motor Company Australia, Hyundai Dealer Stealer, Ansible and Initiative Sydney - Durable Consumer Goods
Gold – LEGO Australia, Build Australia, UM Sydney - Fast Moving Consumer Goods
Gold – Unilever, Streets – How Hyper Relevance Put Streets Ice Cream Back On The Lips of Aussies, PHD - Financial Services
Bronze – Latitude Financial Services, You Can Do better, CHE Proximity - Food & Beverages – Sponsored by the Advertising Standard Bureau
Gold – Unilever, Tapping Into The Tipping Point With Lipton Ice Tea, PHD Media - Public Sector, Utilities & Charities
Gold – WWF Australia, Safe Passage For Sea Creatures, Starcom
Silver – Go Gentle Australia, Be The Bill – How We Harnessed The Power Of - Personalization To Put Euthanasia On The Political Agenda, Cummins&Partners
Media & Entertainment – Sponsored by OzTAM
Gold – SBS, Deep Water, Zenith
Silver – Foxtel: Showcase, How A Prison Rat Made Wentworth No.1 On Foxtel, Mindshare - Retail & eCommerce
Gold – Ancestry.com.au, Storytelling Is In Our DNA, OMD
Silver – eHarmony, Be my Valentine, OMD Australia - Telco, Travel, Leisure & Other Services
Gold – Tourism Western Australia, #JUSTANOTHERDAYINWA – How We Harnessed The
Power Of Social Media To Enable A Few, To Get The Many, To Sell (to) The Lot, Cummins&Partners - Best Use Of Data, Adtech, Analytics Or Research
Gold – Flordis, Prospan ‘Don’t Ignore A Cough’, AFFINITY
Silver – Flight Centre Travel Group, Building The Flight Centre Travel Group Co-op, Ikon Communications
Bronze – Cochlear, The Hearing Test In Disguise, CHE Proximity - Best Use Of Real-Time Marketing
Gold – The University of Sydney, Dynamic Recruitment, The Monkeys
Silver – Unilever, Streets – How Hyper Relevance Put Streets Ice Cream Back On The Lips Of Aussies, PHD - People & Culture Award
Gold – OMD, Conquering Churn With Life/Work Blend
Silver – PHD Media, Behind PHD’s Transformation, A Journey Of 180 People - Marketing Team Of The Year – Sponsored by the AANA
Gold – Meat & Livestock Australia
Silver – Westpac Group - Media Partner Of The Year
Gold – Val Morgan
Silver – AdShel
Bronze – Nova Entertainment - NGEN Award – In Support of UnLtd
Gold – Max Learmont & Nolan Yu, League Of Hearoes, UM
Pro-Bono – Cause Marketing Incentive In Recognition Of Pam Lane
Gold – The Pyjama Foundation, OMD & The Pyjama Foundation, OMD
Silver – Foodbank, Foodbank Food Fight 2016, Maxus - 2017 HALL OF FAME
Charles Parry-Okeden