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GTB Mindshare and Ford Australia win MFA grand prix

Media Federation Australia’s 19th annual awards saw Ford Motor Company Australia and GTB Mindshare take out the Grand Prix.

“A long term strategy and solid business strategy that delivered over time. Over the course of 18 months, Ford became market leader. In a short term world, it’s refreshing to have a different long term approach that yielded fantastic results for the client,” judges said in the Grand Prix announcement.

PHD managed to take home nine awards including best integrated campaign, best demonstration of long term results, best collaboration, best use of technology, fast moving consumer goods and best use of real time marketing.

Joe Lunn, MFA Awards chair, said in a statement: “Congratulations to all the winners, our industry continues to create award winning work that is of the highest calibre, that is innovative and most importantly that delivers commercial outcomes, ROI and helps clients grow.”

  • Grand Prix – Sponsored by Seven West Media
    Ford Motor Company Australia, Tough Done Smarter, GTB Australia/Mindshare
  • Best Demonstration Of Short-Term Results – Sponsored by facebook
    Gold – Flordis, Prospan ‘Don’t Ignore A Cough’, AFFINITY
    Silver – Go Gentle Australia, Be The Bill – Harnessing The Power Of Personalization To Put Euthanasia On The Political Agenda, Cummins&Partners
  • Best Demonstration Of Long-Term Results – Sponsored by MOVE
    Gold – Ford Motor Company Australia, Tough Done Smarter, GTB Australia/Mindshare
    Silver – ANZ, Buy Ready, PHD Melbourne
  • Best Communications Strategy
    Gold – Cochlear, The Hearing Test In Disguise, CHE Proximity
    Silver – Flordis, Prospan ‘Don’t Ignore A Cough’, AFFINITY
    Bronze – Coca-Cola South Pacific, Fanta Relaunch, UM Sydney
  • Best New Product Launch/Relaunch
    Gold – Microsoft, Forza Horizon 3: Leave Your Limits, Carat Australia
    Best Integrated Campaign
    Gold – Coca-Cola South Pacific, Fanta Relaunch, UM Sydney
    Silver – Google, The Google app & The Voice, PHD Australia
  • Best Use Of A Small Budget (up to $300K)
    Gold – Cochlear, The Hearing Test In Disguise, CHE Proximity
    Silver – WWF Australia, Safe Passage For Sea Creatures, Starcom
  • Most Innovative Use Of Media – Sponsored by Nine
    Gold – Qantas, Out Of Office, The Monkeys
    Silver – University of Melbourne, Made Possible By Melbourne, McCann Melbourne
    Bronze – Foxtel, Marketing At The Speed Of Sport: Foxtel’s Next Generation Media Platform, Mindshare
  • Best Collaboration
    Gold – University of Melbourne, Made Possible By Melbourne, McCann Melbourne
    Silver – Google, The Google app & The Voice, PHD Australia
    Bronze – FremantleMedia Australia, Family Feud Disney Edition, FremantleMedia Australia
  • Best Use Of Technology
    Gold – Foxtel, Marketing At The Speed Of Sport: Foxtel’s Next Generation Media Platform, Mindshare
    Silver – Foxtel: Showcase, How A Prison Rat Made Wentworth No.1 On Foxtel, Mindshare
    Bronze – Unilever, Streets – How Hyper Relevance Put Streets Ice Cream Back On The Lips Of Aussies, PHD
    Automotive Vehicles, Products & Services
    Bronze – Hyundai Motor Company Australia, Hyundai Dealer Stealer, Ansible and Initiative Sydney
  • Durable Consumer Goods
    Gold – LEGO Australia, Build Australia, UM Sydney
  • Fast Moving Consumer Goods
    Gold – Unilever, Streets – How Hyper Relevance Put Streets Ice Cream Back On The Lips of Aussies, PHD
  • Financial Services
    Bronze – Latitude Financial Services, You Can Do better, CHE Proximity
  • Food & Beverages – Sponsored by the Advertising Standard Bureau
    Gold – Unilever, Tapping Into The Tipping Point With Lipton Ice Tea, PHD Media
  • Public Sector, Utilities & Charities
    Gold – WWF Australia, Safe Passage For Sea Creatures, Starcom
    Silver – Go Gentle Australia, Be The Bill – How We Harnessed The Power Of
  • Personalization To Put Euthanasia On The Political Agenda, Cummins&Partners
    Media & Entertainment – Sponsored by OzTAM
    Gold – SBS, Deep Water, Zenith
    Silver – Foxtel: Showcase, How A Prison Rat Made Wentworth No.1 On Foxtel, Mindshare
  • Retail & eCommerce
    Gold – Ancestry.com.au, Storytelling Is In Our DNA, OMD
    Silver – eHarmony, Be my Valentine, OMD Australia
  • Telco, Travel, Leisure & Other Services
    Gold – Tourism Western Australia, #JUSTANOTHERDAYINWA – How We Harnessed The
    Power Of Social Media To Enable A Few, To Get The Many, To Sell (to) The Lot, Cummins&Partners
  • Best Use Of Data, Adtech, Analytics Or Research
    Gold – Flordis, Prospan ‘Don’t Ignore A Cough’, AFFINITY
    Silver – Flight Centre Travel Group, Building The Flight Centre Travel Group Co-op, Ikon Communications
    Bronze – Cochlear, The Hearing Test In Disguise, CHE Proximity
  • Best Use Of Real-Time Marketing
    Gold – The University of Sydney, Dynamic Recruitment, The Monkeys
    Silver – Unilever, Streets – How Hyper Relevance Put Streets Ice Cream Back On The Lips Of Aussies, PHD
  • People & Culture Award
    Gold – OMD, Conquering Churn With Life/Work Blend
    Silver – PHD Media, Behind PHD’s Transformation, A Journey Of 180 People
  • Marketing Team Of The Year – Sponsored by the AANA
    Gold – Meat & Livestock Australia
    Silver – Westpac Group
  • Media Partner Of The Year
    Gold – Val Morgan
    Silver – AdShel
    Bronze – Nova Entertainment
  • NGEN Award – In Support of UnLtd
    Gold – Max Learmont & Nolan Yu, League Of Hearoes, UM
    Pro-Bono – Cause Marketing Incentive In Recognition Of Pam Lane
    Gold – The Pyjama Foundation, OMD & The Pyjama Foundation, OMD
    Silver – Foodbank, Foodbank Food Fight 2016, Maxus
  • 2017 HALL OF FAME
    Charles Parry-Okeden
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