Ford offers customers $200 to test drive Ranger in bid to claim customers from Toyota Hilux

Ford is offering customers $200 just to test drive its Ford Ranger truck in a bid to position it as a rival to its competitor, the number one selling truck Toyota’s Hilux.

In the ad, created by BlueHive, a Ford saleswoman stands before a Toyota Hilux telling viewers it is Australia’s best selling truck, before saying she sells Ford’s Ranger which she thinks is better. She challenges customers to test drive the Ford and promises to give them $200 if they still decide to purchase the competitor.

The TV ad is supported with radio, digital “native content”, pre-rolls, web banners and home page takeovers.


  • Agency:  BlueHive
  • ECD Richard Muntz
  • Writer At Large Michael Mulcahy
  • Agency Producer Eyvonne Carfora
  • Head of Strategic Planning Anuj Mehra
  • Account Director Alana Adkins
  • Media Lead Paul Murphy
  • Managing Partner Peter Randeria
  • PR/Social: Pulse Communications
  • Production Company:  Guilty
  • Director Edwin McGill
  • Executive Producer Jason Byrne
  • Media Director Ken Lam
  • Digital Media Manager Elizabeth Calwell

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