Ford’s EcoBoost laughs in the face of skeptics

Ford has released a new ad for the EcoBoost engine, which features skeptics laughing at what turns out to be forward thinking.

Produced by JWT Melbourne, the “believers” campaign is a series of 15-second spots is set in 1483, 1877, and 1947.

Each idea, a helicopter, recorded music, and a mobile telephone are laughed at, with the skeptics asking “What’s next, engines that combine powerful performance with better fuel economy?”

Their creative line for the engines is “Believe it.”


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