Ford’s social media fail

Tim Burrowes

May 5, 2009 4:03

So, Ford sent out some emailers, put up some banner ads, sent out an ‘SMR’ to the wrong people, generated a woeful response to an auction, a sad Facebook membership and a tiny Twitter following.

Alexander McNabb on how Ford is spinning social media “success”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.