Forecourt ad battle heats up with Woolworths nozzle deal
Woolworths has done a deal with outdoor company Seemedia Group to make fuel pump nozzles at its 400 forecourts available for advertising messages.
The move deal see Seemedia’s national footprint stretch to more than 750 forecourts.
Outdoor advertising targeting motorists is an area of growth.
Also in the space is Pump TV, which runs a digital advertising network across petrol station forecourts including BP.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
topics
Woolworths
