Former AIMIA boss launches digital consultancy with industry body partnership

Former boss of the Australian Interactive Media Industry Association (AIMIA) John Butterworth has launched digital consulting business Orchestrate and signed a partnership with the industry body.

Butterworth left AIMIA in September after nearly a decade at the helm to explore commercial opportunities and has founded Orchestrate with AIMIA board member and former KPMG digital economy partner Malcolm Alder.

Orchestrate will provide digital strategy and related services including digital health checks, strategy development and operational plans and through a strategic partnership with AIMIA will offer clients access to a network of digital agencies and other providers.

Butterworth