Former Big Red CEO joins The Works as managing partner

Creative agency The Works has appointed former Big Red CEO Bridget Cleary as managing partner.

She will lead the RXP-owned agency‘s Melbourne operation and work with The Works’ co-founder and creative partner Kevin Macmillan to ramp up its presence in the Victorian capital.

Cleary and Macmillan will ramp up The Works’ presence in Melbourne 

Cleary departed Ted Horton’s Big Red in January, saying she would take the summer off before exploring new opportunities later in the year. She was subsequently replaced at Big Red by the former managing director of Cummins and Partners, Dan Ingall. 

Cleary said the move to The Works was a compelling opportunity.

“I’ve always admired The Works and I look forward to help grow the agency and unlock their Making Happier Humans positioning, which I believe is the strongest enabler of business growth, staff happiness and productivity,” she said. “In addition, being able to draw on the added power of RXP to drive and deliver all aspects of organisational change means we have a strong and compelling offer in Melbourne.”

Macmillan was full of praise for Cleary.

“Bridget and I have worked alongside one another as partners and competitors for a number of years. I’ve always thought she was a Works person through and through, and is perfect to lead the Melbourne team,” he said.

“She is incredibly good at what she does, but her level of care across the work and towards client relationships is second to none.”

Ross Fielding, CEO of parent company RXP Group, added: “Bridget’s experience and local knowledge means she’s ideally placed to spearhead The Works’ expansion. The integration to drive opportunities across the group, and we look forward to replicating the success we’ve enjoyed in Sydney in Melbourne.”

During her time at Big Red, Cleary worked with clients including Coles, Optus, BHP and News Corp.

The Works’ clients include H&R Block, The Smith Family, and News Corp.

The Works announced its intentions to open a Melbourne office in February 2018, saying it was a hugely important market. In Melbourne it currently shares RXP’s office space, and has joined forces with RXP’s clients to deliver end-to-end digital and marketing services.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.