Former Bring creative Cameron Farrelly named CCO for Vice’s Virtue North America

Vice’s creative agency Virtue, has appointed Bring’s former creative, Cameron Farrelly, as its chief creative officer for North America.

Farrelly departed Universal Music Group and its agency, Bring, in 2014 for a role in New York as executive creative director for Vice Media.

Farrelly left Australia for the US two years ago

In his time with Universal Music, Farrelly was responsible for the launch of Bring, an agency which works with brands and artists to create entertainment-led content.

He will now lead the creative team in Virtue’s Brooklyn headquarters, as chief creative officer for North America.

Since joining Vice, Farrelly has led a number of campaigns for Virtue’s brand partners, including Las Vegas Love Stories for Park MGM, Equalizing Music for Smirnoff, and Dear Future Dads for Dove Men+Care.

His appointment follows the merger of Virtue and Vice’s digital agency, Carrot Creative.

Farrelly told Mumbrella said he knew what he wanted to do with the new gig.

“I’m honoured to lead the charge in capturing what we’ve built in Brooklyn over the last 12 months and unleashing that same energy on the rest of the continent,” he said.

“A big part of my mission as CCO of North America is helping brands think and act like originators of entertainment, rather than executors of marketing – to see their competitive sets as anyone else vying for what’s left of human attention spans.

“Being born from a company that makes records, feature films, Emmy Award-winning TV programs, a nightly show on HBO, live broadcasts, live festivals and 1,500 pieces of editorial content each day, means that our starting point for a brand is always going to be the audience and what turns them on.”

Ryan Mack, president of Virtue, said Farrelly’s creative and passion was “unprecedented”.

“He has and continues to create a body of work within Virtue that tests the boundaries between advertising and entertainment, culture and marketing,” Mack said. “He pushes his team to create the work they want to create, while guiding them and trusting in their abilities and talents. There is much more on the horizon and I’m excited for the market to see more of what Cam and our entire team are capable of. This is just the beginning.”


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