Former Bring creative Cameron Farrelly joins Vice Media in New York
Cameron Farrelly, former executive creative director at entertainment marketing agency Bring, has joined Vice Media in New York.
Cameron Farrelly joins Vice Media in NYC as group creative director
Farrelly launched the creative agency under Universal Music Group over a year ago, working with brands and artists to create entertainment-led content.
Beginning his creative career as art and brand manager at Mambo Australia in London, Farrelly spent the early stages in the UK where he worked in music and pop culture for Base Magazine and Practical Dreamers music agency.
His roles at the agency included head of music partnerships and business director, and partner and head of culture marketing, respectively.
The creative’s first job in Australia came in 2014 when he was appointed executive creative director for Universal Music Group working with artists such as AC/DC, Katy Perry and Avicii as well as brands such as Coke, Optus and Playstation, creating pop-culture collaborations.
Farrelly launched Bring in 2015, a creative agency parented by Universal Group, One Green Bean and Host.
Farrelly worked as executive creative director for the agency, alongside managing director, Roddy Campbell.
Campbell said of the departure: “It’s a bit of a shame to lose a great team member; we’ve done some pretty good things over the past couple of years together.
“It was a dream opportunity for him and Vice in New York is in a pretty interesting position.”
Farrelly is moving to New York where he will be working with Vice Media as group creative director with the company’s creative agency, Virtue.
Campbell said the position was a testament to Farrelly and the work he completed with Bring.
“I think he’s proud of how we got Bring off the ground and he’s still very passionate about it,” he said.
Campbell: “It’s a shame to lose a great team member; we’ve done some pretty good things over the past couple of years together”
Recruiting for a replacement at Bring underway with the aim of filling the role for the beginning of 2017.
Farrelly was approached but was unavailable for comment.
Campbell said the company had held off on Farrelly’s replacement due to changes in the agency and Universal’s business structure.
“(The re-structure) is freeing up resource on content and creation of content and digital media which will amplify our offering when its comes to brands.”
“We also appointed two new project managers to manage some campaigns rolling out of summer,” Campbell added.
“We feel like we have real momentum and we are excited about the next chapter.”
