Former Chep Network and Virgin Australia PR leads launch consultancy
A new communications consultancy designed to “help brands tell better stories” has launched, founded by former Chep Network and Virgin Australia PR experts Nick Zonnios and Lauren Hunt.
Zonnios&Hunt is described to provide a more nimble and efficient solution to the needs of clients and their communications challenges, by having expertise placed at the forefront over the entire journey, from strategy to execution.
Bringing together their agency and client side experience, Zonnios and Hunt hope to help ideas become “unmissable stories”.
Zonnios brings extensive agency experience to the table, including his former positions as general manager of Clemenger PR, director of Chep Network PR, director of consumer at Icon Agency, and roles at alt/shift/, Haystac, and more.
Meanwhile, Hunt’s most recently role as consumer public relations manager brings a fresh perspective, combined with her prior experience at H+K, Clemenger BBDO, Character + Distinction, DDB Group, Thrive PR, and more.
“We created Zonnios&Hunt to be the kind of consultancy we’d want to work with – one that cares about our clients’ business as much as our own,” Hunt said of the launch.
“Following years of experience partnering with some of Australia’s most loved brands, we’re now uniquely positioned to deliver high-quality, memorable work that is as efficient as it is effective.”
Zonnios said if you hang around agencies for long enough, you come to realise that what clients want, and what they need, are often two different things.
“The real value lies in providing clients with direct access to strategic counsel, creative thinking and sharp execution,” he said. “That’s exactly what we’re built to deliver.
“We’re not here to win your business, we’re here to work on it. Clients get senior smarts across the whole journey, and the businesses we work with get to tell better stories.”
Editor’s note: Mumbrella has changed the way it deals with company names. House style is now to use standard proper noun capitalisation on all names regardless of brand typography. Brand typograhy may be retained in direct quotes from releases.
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