Former cricketer Matthew Hayden helps out his everyday Australians with Century batteries

Former international test cricketer Matthew Hayden and rugby league player Andrew Ettingshausen are showing consumers how reliable Century batteries are and why they should be manufactured in the brand’s first major marketing push in 12 years.

The ad, created by Market 2 Market, sees Hayden helping a family on the side of the road, his friends set up a TV while camping, and re-start a boat out at sea.

Century’s new work aims to celebrate the brand as an Australian icon and remind Australians of the importance of reliable batteries and the need to continue to manufacture them locally.