Former Crown head joins Optus as MD of marketing and corporate affairs

Telecommunications company Optus is undergoing marketing restructures with the appointment of Danielle Keighery as managing director, marketing and corporate affairs. At the same time, the organisation is also rolling out a new business unit, Customer Solutions.

Keighery’s appointment will see her officially leave her position of chief brand and corporate affairs officer at Crown Resorts, a role she had held for over a year before resigning last month. Taking over from Melissa Hopkins – former Optus CMO and the current chief marketing and audience officer at Seven – Keighery’s role will see her report directly to Optus CEO, Kelly Bayer Rosmarin.