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Former Fairfax Media content marketing boss Simon Smith joins News Corp

News Corp’s News Digital Networks Australia has appointed former Fairfax Media director of content marketing Simon Smith as executive director of content marketing.

Smith: Returning to News Corp

Smith, who starts his new role immediately, left Fairfax Media at the end of last year.

He joined Fairfax Media in December 2011 as the commercial director for the Financial Review Group, before taking on the managing director of content marketing role in November 2013.

The new job sees Smith return to News Corp having worked for the publishing company as strategic business director for The Australian from September 2009 to December 2011.

Smith will be responsible for developing News DNA’s content marketing strategy and initiatives across multiple platforms to drive new revenue and partnerships. He will work closely with News Corp Australia’s content marketing, custom publishing and commercial content businesses across the country. ​

Nicole Sheffield, News DNA managing director, said in a statement: “Content marketing is growing businesses and growing connections with brand partners and it is doing so in new and innovative ways that advertising alone cannot achieve. I’m delighted to have someone of Simon’s experience join us in this newly created position to lead this expanding area for News DNA.

“We are experts in the creation of premium content with a legacy of strong content brands. As a publisher, creating content is what we do, and we do it best. Simon will work with clients to establish the important role of content in the marketing mix. His highly successful track-record in this field makes him a great addition to the business.”

Smith said: “Owned media channels have never been more important for brands and for many marketers it’s not enough to just reach audiences any more. They want to build them and own them. I’m thrilled to be joining Australia’s largest digital publisher and at an exciting time for News DNA as we help brands to tell their stories in a genuine and authentic way with a full service content offering from strategy to fulfilment.”

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