Former Harper’s Bazaar boss Kellie Hush named content editor for payment solutions business Klarna

Kellie Hush, the former editor in chief of Harper’s Bazaar and founder of accessories business The Way, has joined Swedish-owned payments provider Klarna.

Hush, who left The Way in 2019 after a clash with her business partner, will be the platform’s content editor and build awareness with Australian consumers and retailers.

Hush will curate B2B editorial content across the brand’s owned channels and work with the Australian team on retail industry initiatives.

She will also “educate consumers on ways to shop smarter”, according to the business, and provide fashion, beauty and lifestyle advice.

Klarna was founded in 2015 and now operates in 17 countries. Its expansion to Australia follows the success of rivals including Afterpay and Zip.

Hush said she was thrilled to be joining the Klarna Australia team, especially as the product launches in this market.

“It’s rare to work on a launch project, especially one of this scale and as exciting as a global company like Klarna. I have always loved speaking directly to consumers and sharing my experience in the media and fashion industry, which I will continue to do as Klarna’s content editor,” said Hush.

“I have seen so much disruption over my career and there is no doubt Australian retail is heading into an even more challenging time. More Australians are shopping online and that will continue after the COVID-19 pandemic. We are also looking for choice, connection and community and I believe that’s what Klarna will provide Australians in the payment space.”

Klarna’s ANZ head of marketing, Andrea Darling, said the hire was a huge win for the payment company.

“Kellie’s years of experience as a media specialist, retail expert and fashion industry leader will play a pivotal role in helping us build our brand here in Australia. She will lead the creation of highly engaging content for our channels to encourage consumers to make smart and informed spending decisions, assist us on industry programs to support local retailers and educate Australians about the unique benefits of the Klarna app including wishlists, price drop alerts and deals from the best local and international brands.”